IMAA adds ten media partners including LinkedIn and Gumtree

The Independent Media Agencies of Australia (IMAA) has revealed a string of new media partners, who GM Sam Buchanan said will “bring their unique skills, insights and advice to our organisation”.

The IMAA represents the independent media agency industry, and now includes Amobee, BlisMedia Australia, Criteo, Gumtree, GWI, LinkedIn, Moove Media, Shopper Media, Val Morgan and Weatherzone among its media partners.

IMAA’s New Media Partners

Of joining the IMAA as a media partner, LinkedIn ANZ MD, Matt Tindale, said: “Both globally and locally, independent agencies represent one of the most important and fastest growing partnerships to LinkedIn Marketing Solutions.

“They are often nimble, agile, and very tailored in their specialities, providing high value for their clients. We are incredibly excited to partner with the IMAA and further collaborate, innovate and inspire great work in the independent space.

“By providing the tools, education and insights needed, we will further enable agencies to leverage the LinkedIn network as a powerful B2B marketing tool to drive the conversations that matter most for their business and clients.”

Independent advertising platform Amobee is another of those now on board, and its VP of sales for ANZ, Andy Dixon, said the company believes in what the IMAA stands for.

“There’s no doubt that indies have played a big role in growth of the industry in the last few years. Having worked with a few independent agencies, we at Amobee understand some of the challenges they face.

“We believe in what the IMAA stands for and are extremely passionate about giving indies access to resources so they can scale and achieve long term success.

“Partnering with the IMAA not only solidifies our commitment to innovation and collaboration, but also to empower brands, agencies and broadcasters with advertising solutions for the converging world.”

Josh Radford, VP mid markets sales EMEA and APAC for advisory business GWI, said: “Indie agencies are notoriously agile and innovative – they’re known for this. But they rarely get the chance to compete on the big stage.

“We want to help change that and level the playing field. By leveraging GWI, they can show brands of any size just how transformative their work can be – backed by insight that’s original, known, and trusted. We’re truly excited to be partnering with the IMAA.”

The new partners join existing partners which include ARN, EMX, Facebook, Foxtel Media, JCDecaux, Kargo, Network Ten, News Corp, Nine, Nova Entertainment, Ooh Media, QMS, Quantcast, SCA, Seven Network, Spotify and Verizon Media.

MAA general manager, Sam Buchanan, said: “We are thrilled to welcome our new partners to the IMAA, who all bring their unique skills, insights and advice to our organisation.

“Our increasing number of new partnerships demonstrates the value of the independent media agency sector and its growth, particularly in the past 12 months.

“We have witnessed a strong level of media owner support for indies, with many major media owners opting to appoint indie agency sales executives for the more personalised service they provide.

“Our membership has grown 275% since inception and continues to soar – I am confident it is going to be the ‘Era of the Indie’.”


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