IMAA adds three new leadership team members

The Independent Media Agencies of Australia (IMAA) has added three new members to its leadership team.

Es Chandra, CEO of Glide Agency (Western Australia), Melissa Roberts, founder and director at The Advertising Room (Victoria), and Angela Smith, chief brand officer, AFFINITY (NSW) will join existing IMAA Leadership Team members Jacquie Alley (The Media Store), Phil McDonald (BCM), Steve Fagan (Media Republic), and Tom Frazer (Half Dome).

Melissa Roberts

Melissa Roberts launched The Advertising Room in 2015, a specialist agency where kids and families are the focus. Her experience covers local and international markets, having worked across five countries and six cities during her advertising career, including Ikon Communications, TotallyAwesome, Dentsu Aegis and Universal McCann in leadership roles.

Es Chandra

Es Chandra has led Glide Agency, a crowdfunding marketing agency, for more than 15 years. He leads a team that delivers ROI on media for national and global clients looking to scale their revenue via online and ecommerce sales. He is a former facilitator, teaching information systems and multimedia, at both Murdoch and Curtin universities.

Angela Smith

Angela Smith has two decades of marketing and communications experience and heads brand at AFFINITY. She has leaned into her previous career as a qualified lawyer and research scientist to create an agency focused on achieving measurable outcomes.

The outgoing member is Angela Smith from MediaSmiths, who was named in the 2021 lineup.

IMAA board director, Darren McKenzie, said: “2022 has been another remarkable year for the IMAA, growing to 150-plus members and launching several initiatives including a Diversity & Inclusion Council, a Reconciliation Action Plan, more group deals with vendors, an international staff exchange program and a careers program. We have more big plans for 2023, so we are excited to welcome our new leaders to join the team to help realise our ambitions.

“I’d also like to take this opportunity to sincerely thank our outgoing leader Angie Smith from MediaSmiths, who worked tirelessly on our careers and forthcoming education program and for her passion and energy.”


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