IMAA tempts British talent with Aussie lifestyle in new campaign

Kalila Welch

February 2, 2023 12:18

Independent Media Agencies of Australia (IMAA) has launched a new trade advertising campaign to tackle the current talent crisis, selling the Australian lifestyle to British media agency talent looking to expand their experience overseas.

The trade campaign launches in the UK this week, spearheaded by a 30-second video interviewing British ex-pats working in Australian independent media agencies.

The IMAA website will have a dedicated landing page that features several in-depth interviews with ex-pats. On the page, British talent can register their interest to then be matched with an IMAA member agency to make the move.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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