Jaimes Leggett’s Today the Brave picks up creative for startup Coposit
Property Technology startup, Coposit, has appointed Jaimes Leggett’s full service creative agency Today the Brave, following a competitive pitch.
The agency was launched in 2022 by the former M&C Saatchi Group CEO alongside fellow M&C Saatchi Group alum Celia Wallace and Special creative directors Jade Manning and Vince Osmond.
(L-R): Chris Ferris, founder and CEO and Michael Carbone, had of marketing, Coposit (outside Today the Brave’s office)
Leggett stepped down from his role at M&C Saatchi Group in April 2020, after seven years with the agency group.
The new client is a start-up that allows new home buyers the ability to secure a home with a fraction of the deposit, followed by weekly installments over the course of the property’s construction, with no interest or fees.
Of the appointment, Today the Brave’s founding partner James Leggett said: “Brave work grows brands. It punches above its weight, it catches you off guard, it inspires, it tells better stories and it cuts through. And that’s the brief we’ve got from Coposit. They are disrupting the category by providing a solution to the deposit barrier for first home buyers, and they’re looking for a partner to do the same with their communications.”
Coposit head of marketing, Michael Carbone, added: “We have partnered with Today the Brave given their unwavering focus on getting it done, through big, brave work. Our ambition to provide Australians with the dream of home ownership, via a solution to financial obstacles, is one that needs an ambitious partner to bring it to life.”
Since launching, Today the Brave has worked with a number of clients including the University of Sydney, AMP North, News Corp, Hoyts and Mercury Capital.
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