Imagination appointed as Ford’s principal experiential agency

Ford Australia has appointed Imagination as its experiential agency after a competitive pitch, extending its relationship with the agency.

The release:

Melbourne: Imagination, the world’s leading independent experience agency has been appointed as the principal experience agency for Ford Australia, following a competitive pitch.

This win represents the latest milestone in Imagination’s relationship with Ford in Australia.

Imagination’s Director in Melbourne Alistair Wilson said the insights, bold attitude of the professionals at Ford have been key to Imagination’s drive to challenge the status quo, and deliver work that works.

“Ford’s expectation of Imagination is for us to live up to our name, it’s a pretty cool challenge,” he added.

Over the past year Imagination delivered the hugely successful Smart Drive Experience for Ford across Australia, over 43,000 test drives have delivered a huge 32% uplift in consideration to purchase a Ford, and lifted ‘technologically advanced’ to the no. 1 phrase participants attributed to the Ford brand post experience.

The partnership will see Imagination grows their relationship with Ford Australia to support new vehicle launches, motor shows, media, dealer and customer events, sponsorship activation, strategy, digital, film and motion graphics production, social media, retail design and the retail customer experience coveted Australian Event of the Year awards.

“This is a global partnership that reaches back many years, and our work with FordAustralia forms a key part of that relationship,” he said

“Imagination’s approach is more than just an experiential, creative or activation agency. We combine the very best in creative to create experiences that help brands tell their story by placing ingenious technology and people at the heart of an experience.”

Alongside their work for Ford, Imagination is the creative team behind Sydney’s New Year’s Eve Event, and the forthcoming ANZAC Centenary traveling exhibition. Last October, the team also created and produced the International Fleet Review Spectacular for the Royal Australian Navy on Sydney Harbour, an event proudly supported by Ford.

Imagination is the largest experience agency in Australia. With a team of 70 based in Sydney and 15 in Melbourne with plans to grow the team in Melbourneand move to new larger offices later in 2014.

Source: Bold Media press release.


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