Imagination and Ford launch Vivid activation

Imagination has launched an activation for Ford at Sydney’s Vivid festival to “bring its global brand strategy to life”.

The installation is located opposite the Sydney Opera House and features five giant illuminated swings which create a light and sound show.

Named ‘Freedom of Movement’, the activation aims to replicate Henry Ford’s vision to “change the way the world moves”.

Ford Australia director of communications, Martin Gunsberg, said in a statement: “Engaging with both Vivid Light and Vivid Ideas created the perfect opportunity for Ford to showcase its ambitions to the nation. Both the installation and panel sessions will let the people of Sydney explore the direction Ford is taking into the future and engage with our vision of the Freedom of Movement.

“We wanted to harness the synergy between Ford’s fresh brand identity and Vivid Sydney’s vibrant buzz by creating an experience that pushes the boundaries of public engagement,” said Imagination Melbourne’s business director, Georgia Crichton.

The instilation will be displayed between 6pm-11pm until June 17.


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