F.Y.I.

Imagination picks up three pieces of business

Imagination, the marketing communications agency, has been awarded briefs for Blackberry, Panasonic and Clinique.

The announcement:

Imagination Sydney is enjoying a great April. As well as having picked up two significant new pieces of business for global brands BlackBerry and Clinique, it has completed a successful product launch for one of its longstanding clients, Panasonic.

Panasonic 3D television launch

Heath Campanaro – Creative Director at the integrated brand agency – is delighted with the new business acquisitions, highlighting that the work was awarded after competitive pitches.

As Imagination unveiled the trade launch of Panasonic’s 3D TV, it was happy to confirm the respective briefs for the work for Panasonic, BlackBerry and Clinique:

Panasonic – launch the Panasonic Home AV and 3D TV offer to trade audiences, channel buyers, retail sales staff and trade media audiences. This is the second year Imagination have won this project, the biggest event undertaken by Panasonic annually.

BlackBerry – A fully integrated social media, digital, consumer promotion, print and experiential campaign to launch a new BlackBerry smartphone.

Clinique – An integrated social media, consumer promotional and experiential campaign in support of Cliniques 3-Step range.

Commenting on what has been a bumper April month Imagination Strategist, Chris Dobson, commented:

“These three accounts allow us to really flex our integrated communications approach. From social media strategy to interactive media executions, experiential events, consumer activation and website development, we’ll be driving effective audiences engagement for these global name brands.

Source:  Imagination press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.