The Campaign Palace hires Keith Newton as national planning director

Ogilvy’s Keith Newton is returning to Australia as The Campaign Palace’s new national planning director. 

The announcement:

Palace signs global planning guru

The Campaign Palace has added more firepower to its strategic offering, signing one of the worlds’ top planners to lead the agency’s revamped Australian line-up.

Keith Newton, currently a worldwide group planning director at Ogilvy, based in New York, will join the Palace next month as the national planning director for the agency.

Newton has had a stellar career in planning in Australia, Europe and the US. At Y&R New York he ran one of the largest planning departments on Madison Avenue, and was also manager of creative strategy worldwide. He has worked across leading brands in fast food, FMCG, soft drinks, fashion and finance. He is on Ogilvy’s global planning council and is a regular judge on the global and US Effie Awards.

Campaign Palace national CEO Jacques Burger said Newton’s hire was a tremendous coup for the agency.

“Keith is undoubtedly one of the best planners in the world. He has done some groundbreaking work on the likes of Stolichnaya, Nestle and DuPont and the depth of his experience across numerous marketing disciplines is truly awesome. Smart, intuitive, experienced and also a helluva nice bloke, he will be a valuable asset to the Palace team.”

Newton served as planning and regional planning director of Y&R in Australia for some years before transferring to New York more than a decade ago where he rebuilt the Y&R planning department and worked closely with WPP’s global planning head, Jon Steel. He was also was part of the original team that created Y&R’s highly regarded Brand Asset Valuator study.

“Keith helped me greatly in recruiting and training the New York-based talent on WPP’s Fellowship Program,” says Steel. “He’s both a terrific planner and a great mentor.”

Newton’s appointment follows hard on the heels of that of high profile digital strategist/ planner Megan Hales who joined the agency two weeks ago following stints at Hyro and Saatchi.

Burger said that planning is a keystone of the Palace’s offering and that the

latest appointments would bring a new level of insight and experience to clients.

“The people with the best people win – it is as simple as that.’

Source:  Campaign Palace press release


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