Imagine if Australia’s media actually worked together
When it comes to the declining fortunes of Australia’s media, we’ve at least been able to comfort ourselves that it’s no fault of the industry; larger forces are at play.
But what if that’s not actually true? What if Australia’s media players could be making a greater difference to their own fortunes if they could only work better together?
The thought is triggered by a weekend LinkedIn post from the NRL’s GM of strategy Ben Shepherd. His headline posed the right question: “How come Australian TV revenue was down 4.6% in F25 when UK TV revenue was up 3.8%? It all depends how comfortable you are in investing to win.”
This stub is a cross-post from Mumbrella’s sister publication Unmade. Click through to keep reading.
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Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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