The IMPACT Agency hires Ruby Thomas as digital strategist

Communications business The IMPACT Agency, has appointed Ruby Thomas as a digital strategist.

Thomas was previously the branded content and talent manager at Mamamia before spending a year freelancing.

Thomas was previously freelancing for a year

The appointment comes after The IMPACT Agency rebranded from IMPACT Communications late last year.

Nicole Webb, founder and managing director at IMPACT Agency, said in a statement: “Digital and strategy is intertwined in almost all aspects of communications today. However, many organisations continue to view online and offline initiatives in silos and forget that beyond the data is a real person; living in the real world.

“From social media development, interface experiences and basic customer relations, a cohesive communications approach is essential to ensure that when a campaign goes live – the customer or audience experience is authentic, impactful and seamless.”

Thomas added: “To make an impact we can’t get comfortable with a set and forget plan. We have to have our finger on the pulse and be ready to break our own rules; to be seen, be relevant and drive change.”


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