Optus reviews creative roster

Optus is currently in the middle of reviewing its creative agency roster, adding 72andSunny, Mumbrella understands.

A spokesperson from Optus told Mumbrella: “Optus is changing our approach with how we work with creative partners.

“We are undertaking an agency review of customer communications and digital performance, as we look to optimise our relationships and drive more efficiencies and effectiveness.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.