Optus reviews creative roster
Optus is currently in the middle of reviewing its creative agency roster, adding 72andSunny, Mumbrella understands.
A spokesperson from Optus told Mumbrella: “Optus is changing our approach with how we work with creative partners.
“We are undertaking an agency review of customer communications and digital performance, as we look to optimise our relationships and drive more efficiencies and effectiveness.
So they are taking customer comms in house and The Works are going to fire 10 people. Again.