Impact.com acquires Pressboard, providing publishers with a better platform for branded content

Andrew Banks

March 16, 2022 9:08

Partnership management platform, impact.com – with more than 2,000 brands in its stable – has acquired analytics and reporting platform for branded content, Pressboard.

This acquisition empowers publishers to jumpstart and scale their content partnership opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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