In Daily publishing team launches new Queensland news site

Solstice Media, the publisher behind In Daily in South Australia, is launching a new digital news publication today.

In Queensland will use parts of the In Daily model, covering news, politics, business, arts and culture, and be distributed as a free email alert to a subscriber list each business day. In Daily launched in South Australia 10 years ago.

The team behind In Queensland includes Eric Beecher, chair of Solstice Media and Private Media and publisher of Crikey, and inaugural publishing editor Peter Atkinson, who joins with a 30-year career in media and journalism and an in-depth understanding of Queensland.

In Queensland launched today

The reporting team includes political writers Sean Parnell and Dennis Atkins; business journalists John McCarthy and Robert MacDonald; and arts coverage from Daniel Johnson and Brett Debritz. It will also feature regular opinion and insight pieces by award-winning author and journalist Christine Jackman, regional coverage from Nicole Bond and Brad Cooper, and well-known sports author and corporate advisor Michael Blucher.

The site also has signed a syndication content agreement with the ABC for breaking local news.

Atkinson feels there is a gap in the market for more voices, with the hope that In Queensland can address that.

“We undertook local research and found there was almost a desperation in Queensland for a new and different news service, digging deeper in to political and business issues affecting Queenslanders,” said Atkinson.

“In Queensland will be all about local quality independent journalism, not competing with the existing publications but adding a much needed and free voice to the local market.

“We have assembled some of the best writers in Queensland to produce a lively and insightful publication every day about our state and its issues, it will be distributed around noon,” he said.

The Queensland market is currently dominated by News Corp Australia titles, including the Courier Mail.

In Queensland’s founding commercial partners include Griffith University, The Local Government Association of Queensland and Gadens Lawyers among a number of other local advertisers. Subscriptions to the title are free.

In Queensland will be operated under a new Queensland-based entity, In Queensland Media, which will also develop other media properties and events in that market. It plans to attract local Queensland investors in the first 12 months of operations.


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