In Marketing We Trust bolsters team following APAC client wins
Digital marketing agency In Marketing We Trust has made three senior hires after securing several client wins, including TPG Telecom.
The new clients span digital performance, SEO, analytics and consulting, with the agency selected for “its ability to deliver complex, multi-market programs with strategic clarity and measurable outcomes”, according to a release.
TPG Telecom has appointed In Marketing We Trust for the Vodafone, Felix, and iiNet brands. The agency has also been by engaged one of Asia’s largest ride-share and food-delivery platforms, Grab, as well as bank brand OCBC, and UK-based global services marketplace, Bark.com.
Some of the In Marketing We Trust team
“These are significant wins which span the whole of the APAC region,” Paul Hewett, CEO of In Marketing We Trust, said in the release.
“We’re proud to welcome these brands into the fold — and even prouder of what it says about our team, our delivery and the mission we are on to help marketers through the rapidly evolving digital ecosystem. These partnerships reflect the kind of work we want to be doing: complex, regional and commercially accountable.”
To support the recent growth, In Marketing We Trust has expanded its global team to 84, with regional hubs in Australia, Singapore, Europe, and North America.
It has made three senior hires, including nabbing Atomic 212’s Matthew Todd as its new head of performance media. He joins after nearly five years with Atomic 212, where he was most recently client lead – performance.
Todd will oversee media delivery globally, and will be supported by new SEO specialists Ethan Wong and Zoe Sharry.
Matthew Todd
Wong has held SEO roles at various agencies including Brighttail, Thryv, and Dijitally. Meanwhile, Sharry spent the last three years at Finder.
The agency has also added new data engineers and analytics strategists to “meet rising demand for AI-enabled decision-making and advanced measurement”, according to the release.
Hewett said it was important to boost the team in order to deliver at scale for clients.
“We’re pleased to welcome Matt, Zoe, Ethan and the rest of our new hires into the team. They bring sharp thinking, deep experience and the kind of delivery mindset our clients value,” he said.
“I’ve got confidence that this team knows how to drive outcomes – not just outputs.”
The momentum follows “recent structural changes”, including the appointment of a new COO and the launch of the agency’s inaugural advisory board.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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Bark.com
Ethan Wong
Grab
In Marketing We Trust
Matthew Todd
OCBC
Paul Hewett
TPG Telecom
Zoe Sharry
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