F.Y.I.

In The Thicket creates ad for food charity SecondBite

June 12, 2013 9:38

Film production studio In The Thicket has produced a 30 second ad for food charity SecondBite.

The announcement:

SecondBite has launched a social media campaign featuring a cheeky digital animation of Sir Isaac Newton to help promote SecondBite National Fundraising Month at Coles from June 12 to July 9.

The video features a reclining Sir Isaac who gets hit on the head with a wayward apple and bemoans letting them fall to the ground to rot when they could be collected by SecondBite to feed hungry Aussies this winter.

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