Communications agency Edge has won campaign work for VicRoads.
The announcement:
Independent agency Edge wins creative campaign work for VicRoads
After a competitive pitch, VicRoads has selected Edge to develop a key creative campaign that will showcase the department’s role in maintaining approximately
23,000 kilometres of Victoria’s roads.
Dan King, Managing Director at Edge Melbourne, commented: “We’re very proud to have won a pitch that will allow us to hero the hard work done by VicRoads, which often goes unnoticed, in a creative and meaningful way across various digital channels.”
Edge will be working on the campaign in the coming weeks.
VicRoads joins a series of new business successes this year for Edge, including Virgin Money Australia, Jaycar Electronics, Sherwin Williams (Wattyl) and the Royal Edinburgh Military Tattoo.
Source: Edge press release