Independent marketing agency Acorn Strategy opens in Perth

Middle East based independent marketing and communications agency, Acorn Strategy, is to open its doors in Perth.

Annabel Amann will lead the Perth office of the Abu Dhabi headquartered agency as its general manager and head of marketing communications.

Acorn’s founder Kate Midttun and Perth general manager, Annabel Amann

Amann was previously the communications director for the agency, which specialises in tourism, hospitality and healthcare, in Abu Dhabi.

The agency, which has global clients including Hilton Worldwide, Viceroy Hotels & Resorts and Grand Millennium, was founded in 2010 by Kate Midttun and has offices in both Dubai and Abu Dhabi.

Midttun said the agency’s “academic” approach will make the agency and future clients stand out.

“We have developed over 87 unique and tailored strategies for a wide range of SME’s to global brands, optimising our clients’ growth.

“Ensuring that marketing investments are working as hard as possible to achieve strategic and measurable results is at the heart of everything we do and we can’t wait to introduce this proven approach to Australian businesses,” Midttun said in a statement.

The general manager of the Perth operation, Amann, said the agency will offer clients analysis and insights, strategy development and implementation services across PR, social media and marketing.

The Perth agency will specialise in healthcare, destination hotels, healthcare, real estate and food and beverage.


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