Indie media agency Paykel Media announces Sarah Keith as managing director

Independent media agency Paykel has appointed Sarah Keith as its new managing director, effective immediately.

Keith joins from Publicis Media Exchange where she was MD. She joins with a 25-year career in media and marketing, including roles at Ten and Fairfax Media.

Keith [L] and Doran

Keith has been charged with building a compelling proposition for existing and new clients in the agency and will work closely with chief operating officer, Caroline Doran. Her appointment follows Tony Paykel stepping down from the MD role earlier this year to lead the agency’s partnerships.

Swan said he was looking forward to seeing Keith take the agency to new heights.

“I’m so excited to see Sarah joining Paykel Media. Sarah is a strong and respected media leader, with diverse and invaluable experience, a mindset of innovation and growth, and ultimately the perfect fit for the agency.

“With Sarah in the lead, I feel confident and excited for what’s to come. Sarah’s leadership and strategic direction will advance the agency’s transformation as they seek to grow their offering to clients while harnessing the talent within the team. Paykel’s next chapter is in good hands.”

Keith said it was the perfect opportunity for this stage in her career.

“I’m delighted to be joining Caroline and the Paykel team at such significant time for the agency. I was seeking a new challenge and the timing just could not be better.

“I see an enormous opportunity for growth for Paykel Media and its clients. The combination of close, long-standing relationships with Australia’s biggest media owners and publishers with an upfront, results-focused media approach is very powerful and the right fundamentals for the agency to succeed.

“The potential is real. My aim is to go beyond what’s expected from an indie in Australia,” she said.

Paykel Media was acquired by Active International almost two years ago. At the time, Swan told Mumbrella it was very important that Paykel retain its independence going forward.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.