Indonesian resort chain appoints Anne Wild & Associates as PR agency
Independent PR and communications agency Anne Wild & Associates (AWA) has been appointed by AYANA Estate to represent its exclusive resorts in Bali and Komodo, Indonesia.
The agency will be responsible for rebuilding brand awareness and driving sales in both consumer and trade markets.
AYANA Bali
It will work alongside Scop3, its Balinese partner agency, to deliver comprehensive media and comms strategies to reinforce AYANA’s unique proposition.
AYANA, named after a ‘place of refuge’ in Sanskrit, has four distinctive properties that have their own character and distinctions. AWA will work to appeal to every type of traveller, as its says there is an ideal option for all.
Managing director of AWA, Anne Wild, said: “Travel is one of our passions at AWA, and we are delighted to partner with AYANA at a critical time for the brand, with a raft of innovative developments in the pipeline.
“Indonesia resonates incredibly well with luxury-loving local travellers, and we’re excited to showcase the incredible offering at Bali’s largest integrated resort AYANA Estate, and to inspire visitors to explore exotic Komodo, one of the region’s less discovered gems,” she added.
Anne Wild
The appointment solidifies AWA’s travel and lifestyle division, which has also recently added boutique Southeast Asian river cruise company, Heritage Line, as well as Myconian Collection in Mykonos and Pan Pacific Hotels Group in Asia.
AWA’s travel expertise has been recognised by the global Travel Lifestyle Network (TLN), with AWA selected as TLN’s representative agency in Australia and New Zealand. Wild also sits on the TLN Board heading up the APAC region.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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