Tourism Australia launches World Cup-inspired spots in international markets

July 17, 2023 3:25

Ruby the souvenir kangaroo returns as Tourism Australia launches a special edition of its ‘Come and Say G’Day’ campaign for international markets participating in the FIFA Women’s World Cup, via M&C Saatchi.

The ‘Holiday Highlights’ campaign aims to show Australia’s travel destinations and experiences in a deeper and unique way.

In the new spots, Ruby the souvenir kangaroo acts as a sports commentator, reporting on Australia’s travel destinations. It also features rising stars from Queensland Indigenous Football’s young women’s team.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.