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Industry associations ‘do nothing’ on transparency | Mumbrella360 video

In this session from Mumbrella360, a panel of consultants and board members get honest about transparency (or the lack thereof) in Australia’s industry associations.

Josie Tutty

October 12, 2017 8:52

Marketing relationships consultant and Trinity P3 founder Darren Woolley says associations collectively “do nothing” on transparency, during the following session from Mumbrella360.

Despite being warned of the issue five years ago, Woolley says associations still remain inactive, waiting for each other to take a lead.

The comments come after the Mumbrella360 conference panel are asked why, unlike other countries, the Australian industry has not stepped up its debate on transparency.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics

associations Darren Woolley IAB industry associations Mumbrella360 Nicole Sheffield

1 COMMENTS

Jonas 12 Oct 17

For the viewability white paper see below. It’s been open for a while and we are reviewing the feedback and will update later this month. Happy to still take on constructive input.

https://www.iabaustralia.com.au/guidelines-and-best-practice/guidelines-best-practice/item/3-guidelines-and-best-practice/2244-iab-viewability-whitepaper-dec-2016

Also – if we want to proactively support workable industry solutions get behind, implement or amplify ads.txt

See below:
https://www.iabaustralia.com.au/ads-txt

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