Industry experts arm charities with digital skills in Un Ltd initiative
Not-for-profit organisations have been given training in the art of social media and digital marketing thanks to a collaboration between the Interactive Advertising Bureau and Un Ltd, the media, marketing and advertising charity which supports Australian young people in need.
A full day workshop in Sydney saw experts offer tips and advice on a range of marketing strategies to 30 attendees from the NPF sector.
The initiative is designed to help NFP organisations improve their brand and direct relationship marketing.
Un Ltd general manager Carol Morris said the “skills and talent” in the industry would rub off on the NFP sector.
“With the IAB we are now availing these valuable skills to our charity partners who were hand picked based on their ability to impact youth disadvantaged in Australia,” she said. “Many of our NFP’s value access to this talent as much as the cash grants that they receive from Un Ltd.
“Acquiring these skills enables them to better run their own organisations, thus reducing the dependency on grants.”
IAB chief executive Alice Manners described digital marketing as an “ideal fit” for charities who are often strapped for cash.
“It can provide strong engagement on a limited budget and addresses the needs of non-profit’s such as fundraising, education and membership services,” she said. “It was encouraging to see all the participants walk away with new digital skills and strategies.”
Further workshops, which are part of Un Ltd’s mentor program, are planned.
