Industry great joins Five by Five Global

Indie agency Five by Five Global has hired Matt Batten as its newest executive creative director (ECD), Sydney.

He joins from Momentum Worldwide, where he had been ECD since late 2020.

Matt Batten joins Five by Five Global as ECD, Sydney

Batten also previously held roles at Wunderman, Edge and BMF Australia, among other agencies.

Matt Lawton, managing director at Five by Five Global, said the brief was to find someone with leadership qualities, abilities to see potential and improve market positions.

“With our strong client relationships, talented team, and the agency’s integrated capabilities, Matt’s experience will help Five by Five expand in Australia,” Lawton said.

In his role, Batten will also collaborate with Five by Five Global’s offices in Los Angeles and London, with an aim of seamlessly connecting the indie’s offerings in brand, integrated advertising, digital, experiential, PR and content.

“When I met the team, I felt confident in their combined skills to bring an approach that delivers for clients better than other agencies,” Batten said.

“With already great brands in tech, financial services, gaming and consumer products, and the freedom to operate as a truly independent agency, I look forward to helping Five by Five become a strategic and creative agency people turn to in Australia.”

Batten’s appointment comes as the agency works to consolidate its leadership team in Australia, with Stacia Grooby now heading up the strategy offering. Its clients in Australia include Australian Payments Plus, Red Bull, Lenovo and Intel, among others.


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