Ubank launches first campaign since app migration debacle
Australian digital bank ubank has unveiled a new integrated campaign targeting gamers, in its first campaign since thousands of customers were affected by app problems last year.
The ‘Great Savers, Bad Gamers’ campaign playfully showcases ubank’s subpar gaming skills while championing its expertise in helping Australians save smarter.
Ubank doesn’t have any physical branches, and operates under National Australia Bank’s licence.
