Industry Super Australia reiterates importance of being in good hands

Industry Super Australia (ISA) has reiterated the importance of being with an industry superannuation fund in its latest campaign.

The ad, created by The Shannon Company, is backed to ‘We are all in this Together’ by Ben Lee and features different people from different generations making the ISA logo with their hands.

Ian Forsyth, managing partner at The Shannon Company, said in a statement: “The impact of industry super funds goes well beyond the workplace; they’re integral to the retirement plans of millions of members, and increasingly influence the everyday lives of all Australians through their significant investments in infrastructure.

“We know that funds carrying the iconic ‘hands’ symbol are held in very high regard by the community, and they’re trusted to the right thing by members.

“Many of the ISA funds are seeing major increases in new members, with the financial media reporting that more and more Australians are switching out of big bank and retail super funds following the recent Royal Commission hearings.”


  • Client: Bronwyn Hooton
  • Industry Super Australia
  • Director: James Shannon
  • The Shannon Company
  • Producer: Mr Beaver
  • The Shannon Company

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