Industry Super promises to get the economy growing again in new campaign

Industry Super has promised to invest almost $20bn in a three-year development pipeline, creating more than 200,000 jobs and driving Australia’s economic recovery from the COVID-19 pandemic, in a new campaign from The Shannon Company.

The campaign, which will run across broadcast, digital and social media, was produced during coronavirus lockdown and champions the projects Industry Super’s funds invest in, including commercial construction, redevelopments and public infrastructure upgrades.

The Shannon Company managing director, Ian Forsyth, said the production was difficult due to the pandemic, but that the agency made it work.

“The shoot was done in Sydney with numbers kept to the minimum, so we also had a team in Melbourne following progress and providing real time feedback through live streaming,” said Forsyth.

“During the COVID period, we’ve undertaken a range of content shoots and really honed our skills in working remotely. We’ve all learnt some valuable lessons about doing things in a streamlined manner and they’ll hold us and our clients in even better stead when we get through these COVID times.

“The campaign we’ve created in collaboration with ISA should give all of us confidence that industry funds are helping get member balances and the economy growing again, just like they were in the recovery from the Global Financial Crisis more than a decade ago.”

The ad is fronted by Industry Super Australia chair Greg Combet.

Industry Super Australia has been working with The Shannon Company for a number of years. The superannuation fund group rolled out a COVID-19 focused campaign earlier this year, reminding members ‘we’re all in this together’.


Client: Industry Super Australia

Alana Burnside, Director of Marketing

Bronwyn Hooton, Senior Manager, Brand & Marketing

Creative: The Shannon Company

Stuart Nightingale, Creative Director

James Shannon, Editor

David Dumas, Group Business Director


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