Industry SuperFunds readies for Olympics push

Industry SuperFunds will make a huge push over the next two weeks as a broadcast sponsor of Seven’s Olympic telecasts, with a new ad specially themed to highlight its community support.

The campaign by The Shannon Company, is set to Ben Lee’s track ‘We’re All In This Together’ and features images of people in community based sport and recreation.

The work features the now familiar Industry SuperFunds hand sign.

Bec Stewart, marketing manager of Industry SuperFunds, said the campaign aimed to deliver a simple message during the games broadcasts.

“It reflects our love of sport and achieving something together, even if it’s more about fun than elite competition,” Stewart said.

She said the campaign relied on a simple message on the benefits saving from a retirement.

The work is the first new campaign by the fund since it launched a series of videos starring Lleyton Hewitt to coincide with the Australian Open looking at life after retirement.


  • Client: Industry Super Australia (Bec Steward)
  • Creative Agency: The Shannon Company (Emma Hill)
  • Production Company: Sweet Productions
  • Director: James Shannon

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