Industry SuperFunds readies for Olympics push

August 4, 2016 2:45

Industry SuperFunds will make a huge push over the next two weeks as a broadcast sponsor of Seven’s Olympic telecasts, with a new ad specially themed to highlight its community support.

The campaign by The Shannon Company, is set to Ben Lee’s track ‘We’re All In This Together’ and features images of people in community based sport and recreation.

The work features the now familiar Industry SuperFunds hand sign.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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