Industry Superfunds target banks in new ad

Industry Superfunds has launched a new campaign with the aim of reminding audiences that an industry superannuation fund is a good alternative to a bank.

Created by The Shannon Company, the ad sees a number of customers surprised to see cash mysteriously appearing in the hands of their financial advisors and bankers as they complete various deals.

One banker then asks a client about her superannuation to which she replies “You’re not getting your hands on my super, I’m with an industry super fund” to which he asks one of those while putting his hands together in a reference to past industry super funds marketing campaigns.

The new campaign launched on Sunday and aims to focus on the way consumers contribute to bank profits.

Running in 45 and 30 second executions, the TV campaign is complemented with online, outdoor and press.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.