Industry Superfunds target banks in new ad

Industry Superfunds has launched a new campaign with the aim of reminding audiences that an industry superannuation fund is a good alternative to a bank.

Created by The Shannon Company, the ad sees a number of customers surprised to see cash mysteriously appearing in the hands of their financial advisors and bankers as they complete various deals.

One banker then asks a client about her superannuation to which she replies “You’re not getting your hands on my super, I’m with an industry super fund” to which he asks one of those while putting his hands together in a reference to past industry super funds marketing campaigns.