Infinity Squared adds Nicholas Reynolds to its roster
Independent television commercial director, Nicholas Reynolds, has joined Infinity Squared’s roster.
The announcement:
Nicholas Reynolds has joined Infinity Squared’s roster, in a move that sees the Sydney based company continuing a run of recent senior hires.
Reynolds is renowned for his performance direction, deft comedic timing, ability to underplay the narrative and his ability to get the odd animal to perform both live and in 3D.
Working both internationally and locally, Reynolds has helmed communications for a large variety of brands and clients. This includes recent work for Philips through Ogilvy London and Axe with Oliver New York. Earlier projects include work for companies and brands such as Virgin Mobile and McDonald’s (France), Molson and Coors Beer (Canada) and closer to home in Australia with Specsavers, Nestle, Commonwealth Bank and Lion Breweries and Independent Breweries of New Zealand.
Highly awarded, he counts Cannes Gold for Ikea “Dog” and Virgin Credit Cards’ “Plastic Surgery” and Cannes Bronze for Lynx Jet (Lowe Hunt) (as well as One Show and D&AD).
“Nick’s an important next step for us. We’ve worked hard to get to where we are and so landing someone with Nick’s experience is a nice reminder that we are doing something right. More importantly, it elevates our offering to the next level”, says Infinity Squared’s Founder, Dave Jansen. “The next 12 months for us is about building the relationships that allow us to make some bigger stuff”.
Reynolds sees this move as great opportunity to not only make loads more exciting commercials but to also be more closely involved in the creation and development of other content outside the standard commercial format.
Infinity Squared’s EP Cathy Rechichi has previously worked with Reynolds across a variety of projects and this represents a logical extension of a relationship that has delivered much great work.
