The Remarkables spins off ‘Aussie first’ pet influencer agency

Leading Australian influencer agency The Remarkables Group is to launch a separate offering, which it claims is Australia’s first ever talent agency designed specifically for “influential online pets”.

Remarkables founder, Lorraine Murphy, said the dedicated pet offering, Remarkable Pets, had been created in response to the increasing popularity and growth of social media accounts for pets.

“The rise of pet influencers is a marked global trend and we could see how large and engaged their audiences are. It became clear to us that this new breed of social influencers needs a business dedicated to helping them with their channels,” said Murphy.

Murphy there has been a lot of brand interest in the space.

Murphy: “We know from our experiences with human influencers how powerful online personalities are”

“We know from our experiences, to date, with human influencers how powerful online personalities are; and we can see our approach extending very organically into the pet space.  

“We have had a lot of brand interest prior to launch, and we’re excited to see this new concept come to life with these talented influencers and the enormously engaged audiences they have built.”

The new division will be part of The Remarkables Group – one of Australia’s first influencer agencies – aimed at helping Australian brands use social influencers to reach consumers.

Remarkable PetsAmong those signed by Remarkable Pets are animal influencers Annie Paddington (@AnniePaddington), Lulu and Finn (@LuluandFinn), Frost Official (@frostofficial), Mr Biscuit the Pug (@mrbiscuitthepug), Nigella the Pug (@nigellathepug), Life of Jinkee (@lifeofjinkee), Albus Greybeard (@albusgreybeard) and Bacon Cup @baconcup.

The offering has already had major pet brand Petbarn sign-on to the agency.

Anne Brown, general manager – retail marketing, at Petbarn said: “We’re extremely passionate about pets and we know firsthand how people love to share photos of their pets through their social networks. We look forward to working with these amazing pets and Remarkable Pets to create fun and interesting content to inspire other Australian pet lovers.”

Pet-related search terms such as #dog, #cat and #dogsofinstagram have been used more than 240 million times on social platforms such as Instagram while Australia-specific pet hashtags #dogsofaustralia, #catsofaustralia and #aussiedogs have been used more than 150,000 times.

The Remarkables Group recently announced it is moving away from its origins as an influencer talent agency and repositioning itself as an “influencer connections agency”, expanding its focus to a broader audience outside of its original “mummy blogger” and lifestyle origins.


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