Influencer platform Tribe named official TikTok marketing partner
Today at the Cannes Lions International Festival Of Creativity, influencer platform Tribe was named an official TikTok marketing partner.
Tribe’s integration with the TikTok Creator Marketplace API will provide global marketers access to TikTok’s first-party data via Tribe’s end-to-end creator platform – enabling creators to respond to briefs in minutes, not days.
In just six months, Maybelline, Colgate, NBCUniversal, Suzuki, Disney+, Logitech, and more have run 50+ TikTok campaigns via Tribe. With this newly-formed partnership, brands can now execute world-class creator campaigns with even greater speed, scale, and performance.
“Marketers need to move at the speed of trends,” said Tribe founder, Jules Lund. “Naturally they need a solution that automates creator outreach, management, legal, payments, and reporting.
Whilst our platform is known for that, this integration provides greater access to game-changing insights and tools, helping our clients generate performance from their TikTok marketing campaigns like never before.”
“Creators are the lifeblood of our platform, and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands,” added TikTok head of ecosystem partnerships, Melissa Yang. “We’re thrilled to be integrating with elite and trusted partners to help brands discover and work with diverse creators who can authentically share their message.”
With this partnership, Tribe’s suite of apps will integrate with TikTok’s Creator Marketplace – the official platform for brand and creator collaborations on TikTok. When complete, this API will assist marketers at each stage of their campaign journey.
● Upon building a brief and selecting their target audience, Tribe’s AI-powered BrandMatch algorithm can better identify creators with audiences that deliver that demographic.
● Brands can then make data-driven decisions by having access to pre-purchase analytics on a creator’s predicted engagement, audience breakdown, and more.
● Once published, the highest performing creator posts can be identified via real-time analytics and then boosted as Spark Ads by connecting their TikTok Ads Manager to Tribe.
● Upon completion, marketers can measure their ROI via first-party post-campaign reporting all within their Tribe dashboard.
Jessica Bernard from The Kraft Heinz Company has achieved repeated success executing TikTok strategies via Tribe.
“We were looking for a partner who could bend and twist as we uncovered cultural moments we wanted to jump on. Tribe is both flexible and fast-paced, allowing brands like us to move with agility.”
Lund commented: “TikTok is not just shaping culture, it’s changing the face of advertising and commerce. Businesses of all sizes have never before been able to empower creators to drive brand awareness, engagement, and sales in the way they can now. It’s that innovation that excites us most.”
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