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Tribe launches on-demand influencer content marketplace

Influencer service Tribe has launched a social media marketplace for marketers offering on-demand content from its roster of online personalities.

The Tribe Content Campaigns service offers branded images and video created by influencers and delivered to clients, instead of being posted to their social audiences.

“I’d like to take the credit for this one, BUT it was in response to our clients loving the content of our influencer campaigns so much, they wondered if we could help them keep up with the demands of their digital advertising,” Tribe founder Jules Lund explained.

“When we hit 500,000 pics and clips, we realised we were solving an even bigger problem than influencer marketing. Not only can brands stretch their budgets further, but our 50,000-strong community of creatives can unlock an entirely new revenue stream.”

“The traditional methods of content production still work,” said Lund. “However, many of our clients have a need for a more cost effective way to generate larger volumes of content within days.”

In 2016, Lund raised $5m in investor funding for the micro-influencer service.

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