Influencers, compliance and AI: Global CMOs have their say on the state of the industry

The rise of influencer marketing, Artificial Intelligence (AI) and compliance with data regulations stand out as a pivotal areas of focus for 2024, especially within the Australian market, new data suggests.

Dotdigital’s first global Chief Marketing Officer (CMO) report highlights a growing reliance on influencer marketing as a key strategy for engaging consumers and driving return on investment (ROI).

Marketers globally are placing significant investments in influencer marketing (35%), just behind automation software (43%) and ahead of AI integration (30%).