ING champions sustainable gift giving this Christmas with ‘give me something good’ Dreamstarter campaign

November 18, 2019 9:55

A revamped version of Christmas carol ‘Joy to the World’ declares givers ‘give me something good’ this festive season, as financial institution ING takes a stand on the sustainability of Christmas.

The ad, created by VCCP, sees an army of rubbish collectors come out in force on Boxing Day to collect waste paper and unwanted gifts that are left outside homes after Christmas Day.

Those featured in the ad are the real life members of The Rubbish Choir, a group of real rubbish collectors from across the Greater Sydney area, who witness the waste each year first hand.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics