R/GA appoints LIDA’s Victoria Curro as Sydney MD

Managing director of M&C Saatchi’s customer experience agency LIDA, Victoria Curro, has joined R/GA as managing director of its Sydney office.

Curro has been with LIDA for over five years. She started out as strategy partner and was elevated to MD in 2016.

Australian MD Michael Titshall and new Sydney MD Victoria Curro

Previously, Curro spent almost five years as planning director at CX Lavender. She has also worked at McCann Sydney, MRM Worldwide, and George Patterson Y&R.

Michael Titshall, VP and managing director of R/GA Australia, commented: “We’re thrilled to have a passionate innovator like Victoria aboard. With a shared ambition of enabling people to do the best work of their career and track record of helping brands capitalise on new opportunities, there could be no-one better at the helm of R/GA Sydney.”

Titshall joined the agency in April from CHE Proximity.

Curro said that R/GA said she was excited to join the agency that has held its place in the industry.

“I’ve admired R/GA from afar for many years and am thrilled to be given the opportunity to lead the Sydney office. R/GA is a business that lives its purpose and is exceptionally well placed to lead an industry that is being disrupted. I’m excited to be joining Michael and the team across Asia to help grow the network in this region and together enable our clients to transform at speed,” Curro said.


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