ING Direct performs for ferry commuters

Sydney ferry commuters have experienced an orchestra flash mob as part of ING Direct’s “Spend your life well” campaign which launched last month.

ING flash mob orchestra

The group Opus5 performed Pure Imagination, the track from Willy Wonka & The Chocolate Factory which also features in the ad campaign.

The performance was on board a ferry heading to Sydney’s Circular Quay and organised by Ensemble, IPG Mediabrand’s branded entertainment division.

In January, ING Direct announced a new roster of agencies including Droga5, digital shop Soap and media agency UM.


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