ING Direct: spend your life well
ING
Direct has launched its first new campaign since appointing a new agency roster at the beginning of the year.
The campaign is based around the idea of ‘enabling a life well spent’.
The ad is running as both 60-second and 30-second executions.
Not the best application of an originally great track.
Jars with the pictures.
i just don’t get it……is it a tribute to the Honda Power of Dreams TVC….once again incomprehensible try hard work from Droga
His bum never rests!
um…huh?
Very very similar to Sears- .Life.Well spent – i think?
surprised they managed to get this away with only 4 creative directors…….i suppose lunch doesn’t eat itself
@rob don’t forget the 4 x telephone number salaries….
That’s so shit and I have a account with ing. Is that what ING DIrect is spending my money on?
I’ve now watched this ad 4 times and I don’t get it. Willing to admit I’m not that clever. Can someone explain it to me?