Ingenia Holidays sees booking surge following website relaunch
Ingenia Communities’ new website has rewarded the business with “a 24% increase in conversion of website sessions on the Ingenia Holidays website compared with the same period last year, with 4,452 purchases this April”.
The announcement:
Ingenia Communities has experienced a significant increase in online bookings for its Holiday parks after the launch of a new website.
With the site going live at the end of March, there was a 24% increase in conversion of website sessions on the Ingenia Holidays website compared with the same period last year, with 4,452 purchases this April.
Ingenia Holidays offers accommodation in prime waterfront locations, providing a variety of caravan, camping and cabin accommodation and spread throughout coastal and inland New South Wales, Victoria and Queensland.
There are 34 holiday parks with 4,534 tourism cabins and sites.
Ingenia’s executive general manager tourism, Matthew Young, said the significant uptake in online bookings was continuing in May and reflected the investment in the new website.
“Having an improved online presence was a key part of our marketing strategy and providing better functionality through the inquiry and booking process has paid off by the increased number of guests.
“We will also be implementing AI driven pricing more broadly across the portfolio in coming months which we are confident will assist with conversion of bookings,” Mr Young said.
Ingenia’s Holiday Parks has been extending its accommodation offers with a new splash park at Cairns, glamping tents at Byron, and a pilot net zero cabin at Wagga. It has also installed EV chargers at selective cabins so people can charge their vehicles overnight.
The parks attract a broad cross section of Australian holiday makers. Sixty percent of bookings are made by guests travelling without children, forty percent with children.
They are also pet friendly, with almost 9% of bookings including a pet which is a positive for the company as guests travelling with pets stay longer and are three times more likely to book a site.
Source: Sodali & Co
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