Initiative chief Camplisson to depart, with Mindshare’s Michael to take over

Initiative chief executive Roger Camplisson is to leave the media agency, with Mindshare Sydney MD Tracie Michael to step into his vacated role.  

Camplisson’s departure closely follows the agency’s loss of the Sanitarium business to Mitchell & Partners without a pitch.

Michael has been MD at Mindshare Sydney since the beginning of 2004. Speculation had been building around whether she would stay at Mindshare since James Greet, who will start on June 1, was installed above her as CEO.

Initiative declined to comment and no one was available at Mindshare at the time this article was posted.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.