Initiative expands remit on Australian Unity media account

June 19, 2025 9:34

IPG’s Initiative has been reappointed as the media agency partner of Australian Unity and expanded its remit.

Initiative has worked with the member-owned health insurer for three years, having first won a competitive pitch for the account in early 2022. It will continue to manage media planning and buying across Australian Unity’s brand and private health insurance portfolio for another two years.

Effective immediately, the agency will now also take on media responsibilities for Australian Unity’s growing Home Health platform.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.