Initiative leaders poached by Accenture Song

May 16, 2024 6:47

Three of Initiative’s senior leaders have left the IPG Mediabrands agency to join Accenture Song, Mumbrella understands.

UPDATE: IPG Mediabrands confirms major Initiative exits

Mumbrella understands chief executive Melissa Fein, chief strategy and product officer Chris Colter, and national managing director Sam Geer will lead a new media arm at Accenture Song.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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2 COMMENTS

Neutral observer 17 May 24

Obviously everyone deserves to do what’s right for them but I do feel sorry for the rest of the Initiative Australia team who must be feeling pretty desperate right now. Accenture has form for poaching leaders and leadership teams from other agencies aka Damon and Tara from DDB. Why not try and create your own culture?

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Mike Morrison 16 May 24

F*ck
[Edited]

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