Marketers achieved ‘less ROI than ever’ last Christmas despite increased marketing investment

Marketers achieved a record low return on investment (ROI) during the last festive period despite increased ad spend, new Mutinex data suggests.

Examining the seasonal peaks and troughs, the inaugural Marketing ROI Index Report reveals that investments around this time of year don’t necessarily equate to financial results.

The inaugural marketing report analyses a pool of over $2 billion in marketing investment to uncover the state of marketing ROI.