Initiative Melbourne wins national media account for Plush Sofas

Zanda Wilson

April 13, 2021 9:00

Initiative Melbourne has announced another key client win, revealing it has been appointed to the national media account for furniture brand Plush Sofas following a competitive pitch process, conducted in person recently.

The IPG agency will take on the account effective immediately.

Plush Sofas was founded over 20 years ago in Victoria, and has built a retail network of over 46 showrooms across the country. Its creative and media account is held by M&C Saatchi and its media agency was Bohemia.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.