Initiative moves Jo McAlister to Sydney general manager role

Zanda Wilson

August 12, 2021 10:10

Initiative’s senior management continues to change, with new general managers named for Initiative Sydney and specialist retail business, Rufus Powered by Initiative.

Jo McAlister, currently the lead at Rufus Powered by Initiative, has been promoted to the role of general manager at Initiative Sydney, which was vacated in 2019 by Nick Wokes.

Rufus Powered by Initiative works on the national Amazon media portfolio across retail, device, music and Prime Video, providing Amazon with a full range of media service. McAlister had served as its GM since September of 2019.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.