Ex-Initiative Sydney GM Nick Wokes joins Nova

The former general manager of Initiative Sydney, Nick Wokes, will join Nova as head of digital audio.

It comes three weeks after Initiative announced Wokes’ redundancy.

Nick Wokes joins Nova on April 1

Prior to his role as general manager, Wokes was client group director for Initiative. He previously worked as media director at Drifter, and at Zenith in New York as its vice president of strategy.

In his new role, Wokes will seek to drive client solutions for Nova’s digital audio products.

Luke Minto, Nova Entertainment’s Sydney market lead and commercial sales director, said Wokes’ appointment was perfect timing.

“Nick Wokes brings a wealth of marketing astuteness that will deliver results for clients.  Digital audio is on the rise in consumer consumption and commercial opportunities, it is critical we position ourselves as a market leader,” Minto said.

Wokes said he was looking forward to working with the team in his new role.

“Nova is an amazing company that I have always respected and loved doing business with,” Wokes said. “They are continuously looking at ways of driving business results for their clients and their investment in digital audio is a testament to that.”

Wokes will report to Kane Reiken, Nova’s digital commercial director. He commences his new role on April 1.


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