Initiative Perth hires OMD’s Heather Lawson as group account director

Initiative Perth has brought Heather Lawson on board as group account director, where she will lead the RAC account and several key client teams within the agency.

Lawson joins the IPG Mediabrands agency from OMD Western Australia, where she was senior account manager working across clients including HBF, Lotterywest, Tourism of WA and St Ives.

Lawson with head of Initiative Perth, Luke O’Sullivan

She has also previously run her own production agency, spent time at Channel 10 and been a media planner and buyer for Mitchell & Partners.

Luke O’Sullivan, head of Initiative Perth, said Lawson was a well-known and highly respected professional.

“In our search for this position it was important that we found a market-leading media practitioner who would also be a good cultural fit our agency. Heather emerged as the ideal candidate.”



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