Initiative Perth hires OMD’s Heather Lawson as group account director

Initiative Perth has brought Heather Lawson on board as group account director, where she will lead the RAC account and several key client teams within the agency.

Lawson joins the IPG Mediabrands agency from OMD Western Australia, where she was senior account manager working across clients including HBF, Lotterywest, Tourism of WA and St Ives.

Lawson with head of Initiative Perth, Luke O’Sullivan