Initiative poaches IAG’s Tom Dodd but then assists in finding his replacement

Initiative has brought across IAG’s head of media Tom Dodds as the agency’s new national strategy director, and has at the same time assisted its client to fill the vacated role with the the appointment of Mark Echo.

Dodd joins the IPG Medbiabrands agency in its Melbourne office, and will report directly to chief strategy and product officer, Chris Colter.

Initiative joined its client IAG in a collaborative recruiting process, selecting Mark Echo to fill the role vacated by Dodd. Echo joins IAG with 15 years of agency experience, most recently having worked as client partner for Meta.