Stan releases AFL documentary Show Me The Money II
Nine Entertainment Co streaming platform Stan has released a preview of its new upcoming documentary Show Me The Money II – a sneak peak into the deals and drama of the AFL’s 2022 Trade Period.
The AFL signed a record $4.5 billion deal with existing broadcast partners Seven West Media and Foxtel late last year, which saw stiff competition from Nine Entertainment Co, Paramount and Amazon Prime.
In the 2022 AFL off-season, 34 players were exchanged in a tumultuous trade period. Number one picks changed hands, star players were put on the block and the introduction of the salary dump trade caused a frenzy in clubland.
Show Me The Money II covers the turbulent trade period with a collection of colourful characters that help shape it: The Player Agents. The documentary features three of the AFL’s most prominent player agencies: Connors Sports Management, Corporate Sports Australia and Hemisphere Management Group.
It gains access to the final day of trade showdown at Marvel Stadium, known as Deadline Day, where agents are making offers, counter-offers and deals.
The documentary is the latest in a string of AFL announcements outside of it’s core Seven and Foxtel broadcast deal.
Late last year it signed a multi-year podcast deal with Southern Cross Austereo (SCA) to develop audio-on-demand concepts for the league and extended its audio broadcast rights.
The podcast deal will see the AFL and LiSTNR collaborate with their respective resources in creating, producing, distributing, and commercialising in-app programming and feature podcasts including SCA talent and AFL league stars.
The agreement comes on top of AFL’s radio broadcast agreement with SCA’s Triple M, which was extended to cover the 2023 and 2024 AFL seasons and includes the exclusive FM radio rights in Melbourne, Adelaide and Perth and rights on all other Triple M metro and regional radio stations around Australia, including SCA’s Canberra joint venture station Mix 106.3.
The AFL has also done documentaries with competing streaming platform, Amazon. In 2022 it released Warriors On The Field which explored the stories of three Indigenous AFL players. The documentary was produced by Australian Football League, EQ Media and Amazon Studios and broadcast exclusively on Amazon Prime.
The Stan Original Documentary Show Me The Money II premieres 23 February.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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