Initiative Sydney drop Cannes for Cannesberra

Initiative Sydney’s John Dawson and Nicole Bouquet decided to swap Cannes for Cannesberra last week, foregoing the advertising festival for a trip to the Australian capital.

The Initiative team documented the trip via five YouTube videos and blogged their experiences over the five day trip.

Strategy director Nicole Bouquet joined Initiative in January 2017 after spending time with UM in both New York and Sydney.

Former Mindshare strategist John Dawson joined IPG Mediabrands’ Initative as communications design director back in December.


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