Initiative Sydney wins media account for Australian Radio Network

Initiative Sydney has won the media strategy, planning and buying account for Australian Radio Network (ARN).

The media agency will work across ARN’s brands including The KIIS Network, The Pure Gold Network and The Edge.

ARN has appointed Inititaive as its media agency of ecord

Initiative will also work with ARN’s music streaming and podcast service, iHeartRadio.

Anthony Xydis, chief marketing officer at ARN, said in a statement: “Our ambition is to have the leading stations in all markets, and our extensive media review was focused on energising our approach to understanding our audiences and aligning with planning and buying objectives.

“Initiative impressed us with their broad offering, insights and strategic capabilities which we are confident will help us accelerate growth across our diverse broadcast, digital, social and streaming portfolio.”

Melissa Fein, CEO of Initiative Australia, added: “ARN are one of the most progressive and fast moving media and entertainment companies in Australia.

“They have the ability to reinvent themselves at the speed of culture, providing a perfectly symbiotic opportunity for us to collaborate on building a long term, results-orientated partnership that will help them achieve their number one goals in market.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.